The Flip Side

Break Free of the Behaviors That Hold You Back
Learn how recognizing your biggest weakness can unleash your greatest strength in THE FLIP SIDE, the first book by educator, business coach and growth guru Flip Flippen.

Flip Flippen is a Texan whose philosophy has changed the lives of business leaders, sports figures and the 150,000 people who trained with his company in 2005. His premise is deceptively simple: What if, instead of focusing on the things you already do well, you knew how to identify your weaknesses. those things that get in your way and prevent you from ever really succeeding in the way you know you could. It's these 'personal constraints,' that are really holding you back from success. If you could correct these behaviours, you'd see a surge in productivity and a real improvement in all aspects of your life.
That's the key to his programme: he teaches hundreds of thousands of people each year how to identify their personal obstacles and take the necessary steps to overcome them. The vast majority of Flip's trainees are in midlife, people who find themselves asking, 'How can I accomplish more in my life, personally and professionally?' and 'How can I get better/go further/be happier in the time I have left?

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