Consumer Economics

Issues and Behaviors

This updated edition offers students an accessible, thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today’s global economy.

From artificial intelligence to identity theft, from what we once thought of as unshakeable institutions to increasing concerns about privacy and sustainability, consumer issues are an integral part of daily life. This updated fourth edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today’s global economy.

This definitive textbook introduces students to these potential issues and covers other key topics including consumer behavior, the history of the consumer movement, personal finance, legal rights and responsibilities, and marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves.

Highlights in this new edition include the following:

• New case studies and critical thinking projects to encourage students to develop their critical thinking skills through analyzing consumer issues.
• Expanded coverage of social media and the impact of social influence on consumers.
• Revised consumer alerts: practical advice and guidance to help students make smart consumer decisions.
• A companion website with PowerPoint slides for each chapter.

Fully updated, this textbook is suitable for students studying consumer sciences—what works, what does not, and how consumers are changing.

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