Persuasion

The Hidden Forces That Influence Negotiations.

Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing ‘what to think’—but ‘how to think’ in a persuasion, influence, and negotiation context—across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century

Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion.

This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others – from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"– but "how to think" in a persuasion, influence, and negotiation context –across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.

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