Intercultural Communication for Global Business
Intercultural Communication for Global Business
Paperback
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Sign in or Sign up!- Release Date: 31/08/2021
- Barcode: 9780367375560
- Genre: Business & Finance
- Label: Routledge
- Publisher: Taylor & Francis Ltd
- Subgenre: Language & Reference

Intercultural Communication for Global Business
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DESCRIPTION
How Leaders Communicate for Success. As concise and practical as ever, this new edition brings together principles and new theories in intercultural communication, focusing on communication as the foundation for management and global leadership. This book helps readers to build awareness and knowledge, practise mindfulness, and develop communication skills. As concise and practical as ever, this new edition brings together principles and new theories in intercultural communication, focusing on communication as the foundation for management and global leadership. Grounded in the need for building awareness and knowledge, practicing mindfulness, and then working on skill development, this text examines the concepts associated with understanding culture and communication in the global business environment to help readers: This fully updated new edition also includes completely updated case studies, with an increased emphasis on non-US perspectives, to show real-world applications across the globe. Richly illustrated with new examples and activities, this text is the ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.
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OVER
2 MILLION PRODUCTS
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60 MILLION CUSTOMERS
ACROSS 190 COUNTRIES
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