A Story is a Deal

How to use the science of storytelling to lead, motivate and persuade
How to cement brand loyalty, craft irresistible pitches and lead persuasively by harnessing the science of storytelling

In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma.

Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.

With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

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