Culture and Consumption II
Culture and Consumption II
Markets, Meaning, and Brand Management
Paperback
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Sign in or Sign up!- Release Date: 22/07/2005
- Barcode: 9780253217615
- Genre: Non-Fiction
- Sub-Genre: Business & Finance
- Imprint: Indiana University Press
- Publisher: Indiana University Press

Culture and Consumption II
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DESCRIPTION
Markets, Meaning, and Brand Management A follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.
A follow-up to "Culture and Consumption", this book trades the platitudes about the consumer society for an anthropological treatment. It includes essays on homes, cars, people, and social mobility, celebrities, consumerism, self-invention, museums and the power of objects, the anthropology of advertising, and more.
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