Sexuality, Pleasure, and Corporate Masculinity in a Tokyo Hostess Club
In researching this book, the author took on the role of a hostess in one of Tokyo's many "hostess clubs". The resulting text critically examines how such establishments create bonds among white-collar men and forge a masculine identity that suits the needs of their corporations.
In "Nightwork", Anne Allison opens a window onto Japanese corporate culture and gender identities. Allison performed the ritualized tasks of a hostess in one of Tokyo's many "hostess clubs": pouring drinks, lighting cigarettes, and making flattering or titillating conversation with the businessmen who came there on company expense accounts. Her book critically examines how such establishments create bonds among white-collar men and forge a masculine identity that suits the needs of their corporations. Allison describes in detail a typical company-outing to such a club - what the men do, how they interact with the hostesses, the role the hostess is expected to play, and the extent to which all of this involves "play" rather than "work." Unlike previous books on Japanese nightlife, Allison's ethnography of one specific hostess club (here referred to as "Bijo") views the general phenomenon from the eyes of a woman, hostess and feminist anthropologist. Observing that clubs like "Bijo" further a kind of masculinity dependent on the gestures and labours of women, Allison seeks to uncover connections between such behaviour and other social, economic, sexual and gendered relations.She argues that Japanese corporate nightlife enables and institutionalizes a particular form of ritualized male dominance: in paying for this entertainment, Japanese corporations not only give their male workers a self-image as phallic man, but also develop relationships to work that are unconditional and unbreakable. This is a book that should appeal to anyone interested in gender roles or in contemporary Japanese society.