Why we like what we like
We are attracted, whether we know it or not, to the hidden aspects of things and people. Some teenagers enjoy cutting themselves with razors. Some men pay good money to be spanked by prostitutes. The average Briton spends over a day a week watching television. This title examines the science behind these curious desires, attractions and tastes.

Pleasure is one of the most fascinating aspects of being human. But what is it?

Exploring child development, philosophy, neuroscience and behavioural economics, Paul Bloom uncovers how universal habits explain what we like and why we like it.


The average Briton spends over a day a week watching television. People slow their cars to look at gory accidents and go to sentimental movies that make them cry. Some men pay good money to be spanked by prostitutes.

In this revealing and witty account, Paul Bloom examines the science behind these curious desires, attractions and tastes, exploring one of the most fascinating and fundamental engines of human behaviour.


‘How Pleasure Works has one of the best discussions I've read of why art is pleasurable, why it matters to us, and why it moves us so’ Daniel Levitin, author of This Is Your Brain on Music