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How to Have Creative Ideas

Edward de Bono

62 exercises to develop the mind

Barcode 9780091910488
Paperback

Original price £12.27 - Original price £12.27
Original price
£12.27
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Release Date: 26/04/2007

Genre: Sports & Hobbies
Sub-Genre: Indoor Games & Puzzle Books
Label: Vermilion
Language: English
Publisher: Ebury Publishing

62 exercises to develop the mind
Outlines games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking.

Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned.

In How to Have Creative Ideas Edward de Bono - the leading authority on creative thinking - outlines 62 different games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking. For example, if the task were to provide an idea for a new restaurant and the random word chosen was 'cloak', ideas generated might be: a highwayman theme; a Venetian theme with gondolas; masked waiters and waitresses. Or, if asked to make a connection between the two random words 'desk' and 'shorts', readers may come up with: both are functional; desks have 'knee holes' and shorts expose the knees; traditionally they were both male-associated items.

All the exercises are simple, practical and fun, and can be done by anyone.