Relationships and Networks in International Markets
Relationships and Networks in International Markets
Hardback
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Sign in or Sign up!- Release Date: 12/03/1998
- Barcode: 9780080430638
- Genre: Business & Finance

Relationships and Networks in International Markets
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DESCRIPTION
Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.
The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here.
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OVER
2 MILLION PRODUCTS
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60 MILLION CUSTOMERS
ACROSS 190 COUNTRIES
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