The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

The author of The Presentation Secrets of Steve Jobs once again gets inside the mind of the CEO of the decade, and gives readers the seven principles they need to innovate like Steve Jobs. In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small.

The Seven Principles are:

• Principle One: Do What You Love
  Principle Two: See Genius in Their Craziness
  Principle Three: Sell Dreams, Not Products
  Principle Four: Offer New
  Principle Five: Say No to 1,000 Things
  Principle Six: Master the Message .
  Principle Seven: Inspire Evangelists
  One More Thing . Expect Excellence from Yourself and Others

Watch Carmine Gallo talk about a "Think Different" Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs.

The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!

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