What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation. A world-renowned innovation guru explains practices that result in breakthrough innovations

Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.

Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.

Pages: 240

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