We Are the World (Cup)

A Personal History of the World's Greatest Sporting Event

From the author of the #1 New York Times bestseller (RE)BORN IN THE USA and face of the wildly successful soccer media platform MEN IN BLAZERS, Roger Bennett, comes a joyous, big-hearted celebration of the World Cup from the 1970s onward, published in the ramp up to the 2026 tournament.

Every four years, millions of viewers all over the globe are united in the drama of the world’s biggest sporting event. Geopolitical turmoil, popular culture, clashes of custom and style all weave together on the pitch, making the World Cup about so much more than soccer. For fans, it is a series of triumphs, heartbreaks, and shocking twists of fate. For the players, single matches, single plays, single glorious moments can be life changing. In We are the World (Cup), Roger Bennett imbues his unmitigated love for and dedication to the game into a deeply researched and deeply personal distillation of every tournament he has experienced from the 1978 to 2022.

As founder of MEN IN BLAZERS, the largest independent soccer focused media company in North America, Roger has been at the front of the curve as the popularity of soccer has sky-rocketed in the United States. We are the World (Cup) offers an in-depth history of how a sport that was mocked and dismissed in the 70s and 80s has become so energized, and the role that he and MEN IN BLAZERS have played.

Beloved for his wit, humility, and unadulterated love of the game that the rest of the world calls “football” is a celebration of our global culture and the power of sport to unite us all.

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