Tradition

EDITORIAL REVIEWS
"I had the dream that I would make it. I always hoped and prayed, but I didn't think it would actually take off like it has." But Kerser belongs in the spotlight. Ten albums in ten years This Campbelltown emcee's right on track. Prepare for number six: 'Tradition!' Kerser admits he feels "blessed" to be six albums in, releasing music on his own imprint to a rabid, loyal and swelling fanbase. The first release on Kerser's own label, ABK Records, was his last record 'Next Step' (2015), which peaked at #1 on the ARIA Australian Albums Chart. "There were a lot of high-energy kind of 2005 Slim Shady/Dr Dre beats on it," is how Kerser describes his fifth set, produced by John Andrew (aka Sinima Beats). Buzzing off the sound they create together, Kerser naturally called on Sinima for Tradition. The pair's plan for Next Step's follow-up "We wanted to make it a lot more versatile and I think we've done that," the emcee enthuses. "We've covered heaps of styles and a bit of dance, a bit of boom bap, a bit of original stuff. There's a bit of everything on it." Tradition's lead single Gods Gift is unadulterated braggadocio, as the title suggests. It's a cocky sentiment, sure; Kerser's playful, metrical flow sitting above skittish beats, chimes and the odd cheeky sound effect. And obviously we're dealt a string of the emcee's trademark truth bombs. Kerser doesn't censor himself. Never has. What you hear is precisely what he's going through. "When I'm writing my stuff I don't hold anything back," he confesses. "I think my fans respect it - and people in general respect it - when they hear it." Another standout album track, We The Type (featuring Jay UF) reminds, "We the type that you won't hear on the radio," over a swaggering beat offset by deliberate instrumental flourishes. "I feel I was the first to, like, completely block [radio stations] out and even diss them at the same time," Kerser laughs, "and still blow up". "I just didn't stop working

Number of Discs: 1

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