Following an eight-year hiatus, Swedish collective iamamiwhoami invites listeners into a personal world of its own creation on this album. As a writer, producer and director, ionnalee is the lead for iamamiwhoami, crafting haunting audiovisual pop alongside co-writer & producer Claes Björklund, and cinematographer John Strandh, whom she's worked with since the project's inception in 2009. As with all of iamamiwhoami's previous releases, the 10-track album is released with a 10-episode video series. The video series takes us on an intimate journey through the surroundings of her native Sweden, slowly revealing the new life growing inside of Lee during the creative process, whilst facing the expectations of society and the music industry as a female artist.