As The Who navigated their incendiary path through the sixties, John Entwistle (nick-named The Ox) showed that he was a talented songwriter as well as being a formidable musician. Whilst no doubt thrilled to be the bass guitarist of such a successful band, Entwistle had voiced his discontent to others within the greater Who family about the lack of outlets for his songs, and this perhaps informed the decision for their label, Track Records, to sanction a recording budget for a solo album. The first two albums sold well enough to merit a return to the recording studio for a third album. Entwistle's third solo album, released in May 1973, was dedicated to rock 'n' roll. It features several rock 'n' roll covers ('Hound Dog', 'Lucille' and 'Mr Bass Man') as well as John's own take on the genre. It also features his own version of his Who classic 'My Wife'.