The album is a heartfelt ode to submitting oneself to the practice of creating art, and the freedom that's derived from letting go. Speaking on his journey to bringing it into the world, Chip explains 'The Eternal Now is a creative place where time has no purpose. A place where the past and the future don't exist. A place where an artist can create something that is timeless and relevant. Writing this album has been a deliberate journey of exploration and drive into the furthest reaches of creativity. An attempt to push myself artistically into new spaces using new colours and new energy'. On how he approached this record in comparison to his previous offerings, he divulges 'I had to be playful and take risks. It has taken longer than any other album to make and it has been so worth it. I have been drifting and taking the road less travelled as well as not looking back. I've enjoyed being on the outside and the freedom it has brought me to create something new and fresh and relevant and timeless'.