Grimes’ first new album since Art Angels in 2015 promises to be an artistic highlight of the 2020 release schedule. The title, Miss Anthropocene, refers to the goddess of climate change. Each track on this concept album touches on this looming global catastrophe.

Grimes will unleash an animated avatar to add a visual dimension to her multimedia presentation. Grimes’ talent as a visual artist was recognized, following the release of theArt Angels album, when she was awarded JUNOs for Video of the Year in two consecutive years.

Grimes is also wellknown for stunning live performances. Comparatively strong streams in Canada and the rest of the world, plus a robust social media network ensurea high level of awareness among her many fans.

The release of the Grimes’ new album will also be supported publicly through traditional media outlets and online advertising. Her past collaborations with Janelle Monáe and Rihanna mean this Alternative/Pop artist also has a growing mainstream profile. Ultimately the most apt branding for Miss Anthropocene would be to call it “Truly New Music”.