Port Isaac’s Fishermen’s Friends – Special Edition - Release – April 11th Single - No Hopers, Jokers and Rogues – Focus date – April 25th At the start of this month Port Isaac’s Fishermen’s Friends (PIFF) were featured in the BBC One programme Country Tracks, which along with the announcement of their folk award saw the album rocket back up the Amazon Chart to # 6 - which goes to show just how reactive this album is.As aforementioned, PIFF received some fantastic industry recognition a few weeks back, picking up the ‘Good Tradition Award’ at the BBC Radio 2 Folk Awards. If you didn’t ‘catch’ their performance of South Australia then you can view it here - http://www.bbc.co.uk/radio2/events/folk-awards-2011/ If you’ve been watching TV recently then you’re bound to have seen the Young’s Fish TV ad which aired last Monday & is set to run through to the summer. This see’s our merry men hauling in their fresh catch, whilst singing a re-worked version of ‘When the Boat Comes In’ - The ad can be viewed here, (It’s even got their named tagged on the start of the ad!!): http://www.youtube.com/watch?v=A393b2RCnbIYoung’s have a very healthy £1.6million spend planned for the ad between now and release, which will give PIFF massive national coverage. Following that, Young’s will be freshening up the campaign with a 2nd ad that has another re-worked song by the boys.To see behind the scenes footage from the shoot then click here: http://del.interoute.com/?id=b3b03e6f-d517-45a4-9475-3ff6c0178a19&delivery=stream As if all this wasn’t enough, the beloved South West Brewer ‘St Austell Brewery’ are also getting behind the Fishermen’s Friends and are sponsoring them throughout the year.This will see a partnership between the band and St Austell’s award winning Tribute ale, with the FF’s playing a series of live shows for their sponsor and they’ll be featured on the millions of bottles / beers mats up and down the country.Aside from performing on their weekly Friday night shows down on the harbour side in Port Isaac the band are also playing regional theatres, are set to play the Bristol Folk Festival and they’re confirmed for the main Pyramid stage at Glastonbury this year.TV appearances are coming in around the release of the special addition (April 11th) and we also have the fantastic hour long ITV1 documentary called Perspectives – which tells the Fishermen’s story over the years. This is set to run out around the middle of April.Finally, looking ahead, Port Isaac’s Fishermen’s Friend’s have landed their very own movie and book deal. Shooting for the movie starts during the summer with a provisional release planned for early next year.The book, however, is well under way and will be available in all major retailers (WH Smith, Waterstones, Supermarkets) in September.Here’s to the year ahead.