The album really is a proper immersive experience, way beyond good songwriting and performance. 'Always Seeking' is fourteen tracks that create a whole much greater than its collective parts, scope and vision abound, but above all, it's just a great listen. Simply calling Aaron a guitarist and songwriter is a little like calling Warhol a painter. It misses the mark by miles. Jake Aaron imagined the album as a storyboard for a Western film although it's the Wild West seen more via West London and too much 1970s TV. It is alt-Americana rather than straight Americana. Jake Aaron grew up listening to bands like The Jam, Ian Dury and The Specials rather than American country - so there are other influences in there.