'The main theme of the record is desperation; you don't hear an unreliable narrator but someone who is kidding themselves that they have everything under control, but they don't'. Geordie Greep. Following three astonishing albums with black midi, most recently 2023's 'Hellfire', and almost non-stop worldwide tours for near-on five years, Geordie Greep has somehow found time to record his first solo album 'The New Sound', an album that has allowed him scope to explore creative ideas like never before. It boasts a brand of high quality, all-embracing alternative pop fun not heard in a very long time. Geordie Greep; 'With recording 'The New Sound', it was the first time I have had no one to answer to. And with every impulse I had, I was able to completely follow it through to its conclusion. Being in a band (black midi), we often have this 'we can do everything' feeling, but you are also kind of limited in that approach, and sometimes it's good to do something else, to let go of things'.