Hide And Seek

EDITORIAL REVIEWS
The debut radio single “Focus” by guitarist, singer and songwriter C WEST is a smooth and uplifting millennial mantra that revolves around the themes of self-preservation and success in a sometimes-soulless world. The track is a fluid blend of an airy pop rhythm, with a cool alluring R&B-styled vocal performance that should attract the fans of similarly styled artists, such as Shawn Mendes, Charlie Puth, Alessia Cara and Jason Derulo. If somehow, one could fuse the smoothness of Maxwell with the edge of Lenny Kravitz and the consciousness of early 2Pac, then we’d have the singer/songwriter, C WEST. This guitar-swinging, 20-year old is a beam of light on a musical landscape, flooded with songs indulging our darker moments. On his forthcoming album debut, Hide And Seek (Marquis Boone/Tyscot), C WEST wrestles with his own darkness with an eye toward the spiritual glow that wipes all shade away. “I think so much that my thoughts have thoughts and those thoughts have thoughts too,” the Buffalo, NY native says. He began to play the guitar at the age of 14 and grew up on a musical diet of Michael Jackson, Prince and Maxwell. Two years ago, he graduated from the Buffalo Academy for the Visual and Performing Arts and then continued to study music at Villa Maria College. After winning a Discovered talent competition sponsored by Marquis Boone, who discovered Billboard magazine No. 1 recording artists such as Casey J and Bri (Briana Babineaux), Boone signed the singer and immediately sent him into the studio with a group of upstart urban producers: TedyP, Mave (N8 Tha Maven), Kenneth “Xclusive” Paryo and Chris Carter. The result is a stunning, twelve-track set of thought-provoking jams, streaming from the mind of a millennial mensch seeking to understand the world in which he finds himself while also getting close to the God who birthed it all. “I know what I want for me, I want the money, the cars, the clothes and the woman but you know what’s best for me,” he declares on the mid-tempo affirmation, “Focus.” On the urban-folk ballad, “Breaks Your Heart,” C WEST reveals his repentant soul. “If it breaks your heart, let it break my heart because I want a heart like yours,” he croons to the heavens. On “Unusual Love,” he compares divine agape with his failed romances. “Please, don’t pull my leg, can I really have your heart?” he begs. “Can I really have your mind? Cuz, I’ve heard this before when they say one thing and do another thing.” Hide And Seek is an instantly engaging, singable project that will have listeners thinking about their own lives as they snap their fingers and swivel their necks. “With the introduction of C WEST, we wanted to push the envelope,” says Marquis Boone. “Trust me; people are definitely going to be talking about this compelling young man." “Have you ever felt like you lost something that you never had?” C WEST asks in discussing his music and his unique path. “I guess that’s what abandonment feels like, right? But, we’ve all been there. It’s hard, you know? Just want to hide from the world, from your family, from yourself but at some point, you realize you can’t hide forever. So, you’ve gotta make a choice. Am I going to hide from God or hide in God and seek Him in that secret place? You know, this is why I do what I do, decision making music.” Hide And Seek releases globally on October 27, 2017.

Number of Discs: 1

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