12 Rules for Raising Boys

A Father’s Guide to Raising Kind, Confident and Resilient Sons
We all know boys are in trouble, but how do we start putting it right?

Something is going badly wrong for boys. Rates of depression and self-harm are climbing. Boys are drifting online in search of education and identity, while falling behind in school; absorbing lessons on masculinity and manhood from algorithms rather than adults.

The messaging they receive tells them to be louder, tougher, more extreme - while the world around them needs men who can be calm, kind and emotionally fluent. Fathers know their sons are in trouble, but how do we start putting it right?

Twelve Rules For Raising Boys explores the cultural, biological and digital forces shaping boyhood today, from what it means to be a man, to navigating the digital landscape and teaching emotional strength. Each rule is grounded in expert insights spanning neuroscience, psychology, social media, masculinity studies and youth development. Revolving around understanding, connection and laying the foundations for a strong future, this is honest, expert-led guidance for men who want to do better by the boys they love.

Rob Kemp has a young adult son, and the perspective that comes from two decades of fatherhood. Joe Warner has a four year-old, raised in a world of screens, influencers and AI-shaped manhood. Together they bridge generations - one with wisdom, the other with an urgent call to action - to give today's fathers the tools, language and confidence they need to raise good men in the making.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

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