The People's Victory

VE Day Through the Eyes of Those Who Were There
A brand-new social history of how Britons felt about and celebrated VE Day, utilising the rich Mass Observation archives - published to coincide with the 80th anniversary of VE Day in 2025.

'The VE Day book' Amol Rajan, Today, Radio 4

'Although redolent with the scent of bonfires and patterned with the crisscross of bunting, The People's Victory does far more than just paint a picture of VE Day; it captures the emotional complexity of a moment that was both an end and a beginning' Becky Brown, editor of Blitz Spirit

IN 1937, Charles Madge and Tom Harrisson created the social survey organisation Mass Observation to capture the thoughts, feelings and minutiae of individuals across the British Isles. At its height Mass Observation had 1,000 concurrent writers - stretching from Penzance to Aberdeen and including miners, academics and housewives - and collected over 1 million individual diary entries between 1937 and 1960.

In The People's Victory, historian Lucy Noakes mines the Mass Observation archive to present a groundbreaking history of how Britons at home celebrated and experienced the end of World War II. Alongside street celebrations and tea parties, we find bonfires and bell ringing, water fights and wagon rides, solitary and shared walks - and copious amounts of alcohol. However, as Noakes also reveals, not everyone felt like celebrating that May: many were still waiting for news of family members who had vanished in the fog of war, whilst thousands of British soldiers were still interned in the Far East.

By centring the voices, feelings and fears of the public at the heart of the People's War, Noakes also traces the hopes and changing attitudes of a nation in flux, revealing how the camaraderie and selflessness of wartime led to the birth of the welfare state.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.