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A Long Stride

A Long Stride

The Story of the World's No. 1 Scotch Whisky

Hardback

Regular price £16.36
Regular price £16.99 Sale price £16.36

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  • Release Date: 29/10/2020
  • Barcode: 9781838852078
  • Genre: Non-Fiction
  • Sub-Genre: Food & Drink
  • Imprint: Canongate
  • Publisher: Canongate Books
A Long Stride

A Long Stride

Standard Edition

Collapsible content

DESCRIPTION

The Story of the World's No. 1 Scotch Whisky
The remarkable history of how Johnnie Walker became the world's number one Scotch, a perfect gift for whisky fans

The history of Johnnie Walker, tracing its roots back to 1820, is also the history of Scotch whisky. But who was John Walker - the man who started the story? And how did his business grow from the shelves of a small grocery shop in Kilmarnock to become the world's No. 1 Scotch?

A Long Stride tells the story of how John Walker and a succession of ingenious and progressive business leaders embraced their Scottish roots to walk confidently on an international stage. By doing things their own way, Johnnie Walker overturned the conventions of late Victorian and Edwardian Britain, survived two world wars and the Great Depression, coming back stronger each time, to become the first truly global whisky brand, revolutionising the world of advertising along the way. Ultimately the story is a testament to how an obsession with quality and a relentless drive to always move forward created a Scotch whisky loved in every corner of the world



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  • OVER

    2 MILLION PRODUCTS

  • 60 MILLION CUSTOMERS

    ACROSS 190 COUNTRIES