The Ajax Way

How One Football Club Defines the Modern Game

The Ajax Way is a map of European football which tells the story of the game's tactical development through the club that spawned Total Football. It spares no details while exploring Ajax's rich history and the various teams and iconic coaches they've inspired.

In 1894 a group of friends had an idea and it led to the creation of Ajax, a football club for the people of Amsterdam. More than one hundred years later and that club has become an institution for youth development, a school of ideas that underpins the modern game and a club synonymous with the Total Football ideal.

The Dutch superpower created a way of playing that is now accepted as the norm by European titans AC Milan, Barcelona, Bayern Munich, Liverpool, Manchester City and Manchester United - as well as a host of national teams.

The Ajax Way tells the full history of the club while looking at the reaches of Total Football: the way of playing perfected by Rinus Michels and Johan Cruyff. It traces the club's rise as a social hub for the people of Amsterdam to the creation of a team that would win three consecutive European Cups in the early 1970s; and added a fourth in 1995 under Louis Van Gaal.

It reveals a host of footballing greats - players and coaches - who have been undoubtedly influenced by Ajax, from early day pioneers through to current day icons Pep Guardiola and Jürgen Klopp. Packed with tactical insight and social history, it is a story that spans three centuries and stretches across the globe, but at its core is Ajax Amsterdam and their roster of stars.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.