The Case Against Reality
The Case Against Reality
How Evolution Hid the Truth from Our Eyes
Paperback
Couldn't load pickup availability
Join our rewards scheme and earn reward points on this purchase!
Earn points on this!
Sign in or Sign up!- Release Date: 20/08/2020
- Barcode: 9780141983417
- Genre: Science Nature & Math
- Sub-Genre: Biology & Life Sciences
- Imprint: Penguin
- Publisher: Penguin Random House

The Case Against Reality
Couldn't load pickup availability
Collapsible content
DESCRIPTION
How Evolution Hid the Truth from Our Eyes SHORTLISTED FOR THE PHYSICS WORLD BOOK OF THE YEAR 2019
'One of the deepest and most original thinkers of his generation of cognitive scientists. His startling argument has implications for philosophy, science, and how we understand the world around us' Steven Pinker
'Is reality virtual? It's a question made even more interesting by this book' Barbara Kiser, Nature
Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.
Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.
DELIVERY & RETURNS
UK Delivery:
- Free delivery on all orders of £10 or more.
- £1.49 delivery fee on orders below £10.
- UK orders are shipped via Royal Mail 2nd Class.
International Delivery:
- Flat rate delivery charges vary by country.
Dispatch and Delivery Times:
- All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
- UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
- International estimated delivery times:
- Europe & Channel Islands: 7 to 10 working days
- USA: 7 to 15 working days
- Rest of the World: 9 to 21 working days
View our full delivery infomation here.
-
OVER
2 MILLION PRODUCTS
-
60 MILLION CUSTOMERS
ACROSS 190 COUNTRIES
You might also like
Loading recommendations...