What a Man is Not

New Rules for Masculinity

What do we tell our boys about what it is to be a man? Often, the answer is a long list of toxic traits. We should not be surprised by the results.

A constant, pervasive drumbeat tells boys and young men that certain behaviours and attitudes are inherently male. The bleak outcomes facing today's young men - in suicide, addiction, joblessness, academic failure and radicalisation - are the predictable consequence of a culture comfortable with these crass generalisations.

The answer is not, as the manosphere would have boys believe, to blame feminism. It is to learn from it. Feminism gave women clearly defined and fiercely defended rules for what a woman is not. We need the same for men.

What a Man Is Not sets out a vision of masculinity that rejects bleak and toxic worldviews. It makes a passionate case for the boys we are losing - and offers a practical, optimistic plan for getting them back.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK as soon as stock is available.
• UK mainland orders typically arrive within 3-7 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 30 working days

View our full delivery infomation here.