Unfair Advantage

Simple Choices That Position You to Win

Why do some people get ahead while others - who work just as hard - struggle to make progress?

The difference isn’t luck or raw talent. It’s the quiet accumulation of small, deliberate choices that stack up into an unfair advantage.

In this practical and inspiring book, Shane Parrish distils decades of research and observation into 21 powerful lessons for outperforming expectations. From cultivating discipline and resilience, to surrounding yourself with the right people, to learning how to focus, adapt, and sustain your edge, Parrish shows how anyone can tilt the odds in their favor.

Packed with memorable stories, mental models, and actionable strategies, Unfair Advantage is a playbook for lasting success. Whether you’re an entrepreneur, professional, or lifelong learner, it will change the way you think about competition, growth, and what it takes to win.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK as soon as stock is available.
• UK mainland orders typically arrive within 3-7 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 30 working days

View our full delivery infomation here.