Innovation Alchemy

How to Stay Irreplaceable and Keep Ahead of the Competition in the Age of Perfect Machines
Through interviews with leading professionals, discover the best-kept secrets behind building successful businesses and how to turn creativity into your biggest advantage.

The alchemists never found gold.

They searched for centuries. They failed completely. And in failing, they invented modern chemistry, porcelain, phosphorus, and the scientific method itself. The search for the impossible created the invaluable.

This is the Alchemist Mindset — and it's exactly what AI cannot replicate.

In Innovation Alchemy, Maks Giordano draws on 30 years of innovation work and interviews with over 20 world-leading practitioners — from Google's first Chief Innovation Evangelist to the designer who shaped Apple's iconic identity — to reveal what makes humans irreplaceable in an age of perfect machines.

This isn't another book about how to use AI. It's about what AI creates space for.

You'll discover:

• Why human "wandering" produces breakthroughs that optimization never finds
• How the greatest innovators turn accidents into advantages
• Creative practices you can apply regardless of your industry or company size
• Practical tools for productive exploration — not just efficient execution

The alchemists never found gold. They found everything else.

What will you find?

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.