The Rover
The Rover
Paperback
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Sign in or Sign up!- Release Date: 07/07/2009
- Barcode: 9780747801542
- Genre: Technology & Engineering
- Sub-Genre: Environmental Science
- Publisher: Bloomsbury Publishing

The Rover
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DESCRIPTION
For over a century, no surviving marque so accurately charted the triumphs and tribulations of the British motor-manufacturing industry as Rover. This book traces the history of the company, starting with the cycle-making precursors of the Rover Company Limited.
For over a century, no surviving marque so accurately charted the triumphs and tribulations of the British motor-manufacturing industry as Rover. This book traces the history of the company, starting with the cycle-making precursors of the Rover Company Limited. Covering the struggle through the depression of the 1930s, and the expansions, mergers and contractions of the post-war period - the time of Rover's greatest success - the author then discusses Rover's placement within British Aerospace, the influence of the Japanese company Honda, and the ownership by BMW and the Phoenix Consortium. This book celebrates the history of Britain's last volume car producer, up to its sale to the Nanjing Corporation of China.
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OVER
2 MILLION PRODUCTS
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60 MILLION CUSTOMERS
ACROSS 190 COUNTRIES
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