Stupid TV, Be More Funny

How the Golden Era of The Simpsons Changed TV-and American-Forever
Combining incisive pop culture criticism and interviews with the show's creative team, a comprehensive account of The Simpsons' meteoric rise and cultural supremacy through its most influential decade, the 1990s.

This comprehensive account of the meteoric rise of The Simpsons combines incisive pop culture criticism and interviews with the show's creative team that take readers inside the making of an American phenomenon during its most influential decade, the 1990s.

The Simpsons is an American institution. But its status as an occasionally sharp yet ultimately safe sitcom that's still going after 33 years on the air undercuts its revolutionary origins. The early years of the animated series didn't just impact Hollywood, they changed popular culture. It wasn't a watercooler show; it was a show that altered the way we talked around the watercooler, in school hallways, and on the campaign trail, by bridging generations with its comedic sensibility and prescient cultural commentary.

In STUPID TV, BE MORE FUNNY, writer Alan Siegel reveals how the first decade of the show laid the groundwork for the series' true influence. He explores how the show's rise from 1990 to 1998 intertwined with the supposedly ascendent post-Cold War America, turning Fox into the juggernaut we know today, simultaneously shaking its head at America's culture wars while finding itself in the middle of them. By packing the book with anecdotes from icons like Conan O'Brien and Yeardley Smith, Siegel also provides readers with an unparalleled look inside the making of the show.

Through interviews with the show's legendary staff and whip-smart analysis, Siegel charts how The Simpsons developed its singular sensibility throughout the '90s, one that was at once groundbreakingly subversive for a primetime cartoon and shocking wholesome. The result is a definitive history of The Simpsons' most essential decade.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.