Principles of Logo Design

A Practical Guide to Creating Effective Signs, Symbols, and Icons
From noted graphic designer and logo expert George Bokhua, Principles of Logo Design presents essential techniques and examples for developing and refining logos and other visual marks, including the use of grids and other geometric shapes to achieve classic proportions.
Learn to design simple, powerful, and timeless logos.

*Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA*
*One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com*

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.

In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using simple, monochromatic shapes.

This comprehensive volume includes:

• How to apply a strong, simple, and minimal design aesthetic to logo design
• Why gridding is important, and understanding the golden ratio and when to use it
• How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator
• Fine-tuning techniques to ensure visual integrity

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.