Technology-Led Tourism

Leveraging AI, Data and Analytics in Travel
Understand the transformative impact of data and artificial intelligence on the global travel and tourism industry and how to leverage these innovations within travel businesses

Implement AI strategies to optimize performance and deliver stronger customer experiences in tourism.

Technology-Led Tourism is a practical guide for managers, department heads and industry professionals who want to develop credible strategies for applying AI across the travel sector. It bridges the gap between technology and tourism, offering frameworks you can implement to enhance both operational efficiency and guest engagement.

Written by Shaon Talukder, this book draws on detailed real-world examples from Expedia, Amadeus, Delta Airlines and Airbnb to show how AI principles are already reshaping travel. With insights from adjacent industries such as finance and media, it highlights proven approaches that tourism professionals can adapt to stay competitive.

You'll learn how to:
- Apply AI frameworks to optimize operations and decision-making
- Develop data foundations that enable scalable, reliable innovation
- Implement principles from other industries to strengthen strategy
- Build credibility by applying actionable tools to your own context
- Translate AI opportunities into measurable career and business impact

With clear models, real-world examples, and actionable guidance, Technology-Led Tourism equips mid- to senior-career professionals to implement strategies that not only improve performance but also elevate their role as informed, forward-looking leaders in the industry.

Themes include: AI in tourism, travel strategy, data frameworks, operational efficiency, customer experience, innovation adoption

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK as soon as stock is available.
• UK mainland orders typically arrive within 3-7 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 30 working days

View our full delivery infomation here.