B2B Sales for the Entrepreneur

A Step-by-Step Sales Guide for First-Time Founders

You didn’t start your business to become a salesperson – but if you want customers, you’ll need to learn how to sell.

In this honest, practical and empowering guide, seasoned entrepreneur and investor Garry Mansell shows first-time founders how to master B2B sales – even if they’ve never sold a thing in their lives.

Whether you’re building a SaaS product, a consultancy or a complex solution, you’ll learn how to approach sales with structure, confidence and integrity. No sleaze. No jargon. Just a clear, step-by-step approach to turning conversations into customers.

In this book, you’ll learn how to:

• Rewire your mindset and bounce back from rejection
• Define a compelling value proposition that actually lands
• Find, reach and engage ideal customers
• Handle objections and negotiate like a pro
• Close deals and build long-term client relationships
• Know when (and how) to hire your first salesperson

With real-world case studies, ready-to-use templates and ‘fieldwork’ exercises at the end of each chapter, this isn’t just a book – it’s a founder’s sales playbook. You’ll move from hesitating to selling with confidence, clarity and authenticity.

You don’t need to be a natural. You just need the right tools.

Whether you’re pre-revenue or scaling your first team, B2B Sales for the Entrepreneur will help you sell smarter, grow faster and stay true to your values along the way.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.