Hacking the Human Mind

The behavioral science secrets behind 17 of the world's best brands
Uncover the behavioural science tactics behind the success of seventeen of the world's leading brands, so you too can learn from the winners and power-up your marketing.

'A book for the ages' – Rory Sutherland, author of Alchemy

How did the world's best brands get so big?

They had more than great products – they hacked the human mind.

This book reveals their secrets.

Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinning the success of seventeen leading brands, including Apple, Dyson, Red Bull, and Starbucks.

What is it about Amazon that pulls us back again and again?
How does a two-minute wait make Guinness taste better?
Why do we pay more for water than we know it’s worth?

The answers are all in this book. Moving beyond theory, Hacking the Human Mind is a practical, accessible and engaging guide, filled with techniques to help you level up your marketing.

You too can make your brand the one people reach for – without them ever really knowing why.

'This is a great book. Practical, generous and insightful' – Seth Godin, bestselling author of This is Marketing

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

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