Next Gen CEO

60 Lessons for Leaders in an Uncertain World
NEXT GEN CEO is the sharp, anti-jargon survival guide for leaders facing total disruption, delivered in sixty razor-sharp, micro-learning chapters, from Mike Soutar, CEO and Apprentice interviewer.

'The real deal' Alan Sugar
'The essential modern playbook' Simon Squibb

You don’t need the top job to think like a CEO.

The old rulebook for career success is dead. Today, every ambitious professional is facing the 'Three Storms': the AI revolution, global power shifts, and transformative working practices. To survive and thrive, you must adapt fast.

Next Gen CEO is not a dry management textbook. In 60 sharp, micro-learning chapters, Mike Soutar distils decades of experience as a founder, executive, and BBC The Apprentice interviewer into battle-tested frameworks. Written as a 'working book' meant to live on your desk, it strips away the noise to focus on the raw mechanics of everyday success.

Inside, you’ll discover how to:

• Master Self-Leadership: Build the unshakeable self-belief, relentless optimism, and work ethic required to stand out.
• Embrace Constructive Dissent: Learn why losing more arguments actually makes you a stronger, more respected team member.
• Step Out of the Weeds: Use the four-step 'PISA' method to stop carrying everyone else's mental load and take control of your time.
• Protect Your Energy: Map your personal productivity curve to stay on fire without burning out.

Leadership is a behaviour, not a job title. The future will disproportionately reward those who learn faster than the world is changing.

Are you ready to take charge?

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.