Precisely

Working with Precision Systems in a World of Data
Precisely provides a blueprint for how professionals in the private and public sectors can use big data with precision systems, the highly engineered working arrangements of people, processes, and machines powered by artificial intelligence and machine learning.
Bronze Medal Winner, 2024 Axiom Business Book Award, Emerging Trends / AI

If you want to win an election, improve the health of a city, or thrill your customers, you’re going to need precision systems—the highly engineered working arrangements of teams, processes, and technologies that put data and AI to work creating the change that leaders want, exactly how they want it. Big Tech firms like Amazon, Google, Apple, and Facebook have mastered their own precision systems, building trillion-dollar businesses using data-driven tools from mass-market “nudges” to industrial-grade recommendation systems.

Precisely is the playbook for the rest of us. Zachary Tumin and Madeleine Want show how leaders in every domain are taking real-time precision systems into the marketplace, the political race, and the fight for health—from New York-Presbyterian Hospital to the New York Times, the NFL’s Baltimore Ravens to BNSF Railroad, the Biden-Harris campaign to the NYPD—to reveal elusive patterns, perform a repetitive task, run a play, or tailor a message, one at a time or by the millions.

Precisely provides insight that will help leaders choose the system that’s right for them, decide which problem to tackle first, sell the importance of precision to stakeholders, power-up the people and the technology, and accomplish change that delivers precisely what’s needed every time—and do it all responsibly.

Pages: 296

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
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International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

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