{"product_id":"9798895152034-bam","title":"BAM!","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eJohn Madden, the NFL Explosion, and the Video Game That Changed Sports\u003cbr\u003e\u003cb\u003eThe untold story of John Madden’s astonishing second act—and how the coach, broadcaster, and video-game icon transformed the NFL while confronting the damage football could do.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe untold story of John Madden’s astonishing second act—and how the coach, broadcaster, and video-game icon transformed the NFL while confronting the damage football could do.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eJohn Madden retired abruptly from coaching in 1979, five months after receiver Darryl Stingley suffered a paralyzing injury against his Raiders. The tragedy would never leave him. He had no intention of entering broadcasting. Yet, within a decade—BAM!—he had become the most recognizable voice in football and a driving force behind America’s most powerful sports league.\u003cbr\u003e \u003cbr\u003e Veteran sports journalist Scott Howard-Cooper reveals how Madden recast himself at exactly the right moment. Television was transforming sports, and the NFL needed a translator to turn complex strategy into entertainment. Madden didn’t just analyze football; he \u003ci\u003eredefined\u003c\/i\u003e how it was watched and loved—from the telestrator and pregame film study to Thanksgiving football.\u003cbr\u003e \u003cbr\u003e But \u003ci\u003eBAM!\u003c\/i\u003e goes beyond the booth, tracing Madden’s personal life, unguarded moments, unexpected turns, and his influence through advertising, network wars, labor battles, concussion debates, and the \u003ci\u003eMadden NFL \u003c\/i\u003evideo game—which reshaped gaming and brought football to new generations. Yet, Madden could never entirely escape what the game demanded from the men who played it.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eBAM!\u003c\/i\u003e is the story of how one rumpled, affable man became a defining figure in football’s greatest boom—and its reckoning —and why the NFL cannot stop invoking his name.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":58601690595702,"sku":"9798895152034","price":16.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_43366303.jpg?v=1788960725","url":"https:\/\/www.rarewaves.com\/products\/9798895152034-bam","provider":"Rarewaves.com","version":"1.0","type":"link"}