{"product_id":"9798892793087-blue-ocean-strategy","title":"Blue Ocean Strategy","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow to Create Uncontested Market Space and Make the Competition Irrelevant\u003cbr\u003eThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents  now expanded with new case studies on Nvidia and Taylor Swift.\u003cbr\u003e\u003cp\u003e\u003cb\u003eOVER 4 MILLION COPIES SOLD\u003cbr\u003e\u003ci\u003eWALL STREET JOURNAL\u003c\/i\u003e AND \u003ci\u003eBUSINESSWEEK\u003c\/i\u003e BESTSELLER\u003cbr\u003eRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents—now in its 20th anniversary, enhanced with a new preface, in-depth case studies on NVIDIA and Taylor Swift, and a roster of bestselling blue ocean cases across diverse industries that expand far beyond those in the original version.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eIn this perennial bestseller, W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors but from creating \"blue oceans\"—untapped market spaces ripe for growth. With its systematic approach and a variety of tools any organization can use to create and capture blue oceans, \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e is a global phenomenon—published in a record-breaking forty-nine languages and a bestseller across five continents.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eNow marking its twentieth anniversary, \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e is enhanced with a new preface; timely, in-depth case studies on NVIDIA and Taylor Swift; and a roster of bestselling blue ocean cases:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA new preface by the authors highlights \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e's enduring impact and why the rise of AI only reinforces the importance of this monumental work.\u003c\/li\u003e\n\u003cli\u003e\"NVIDIA's Market-Creating Blue Ocean Moves\" shows how the company created a series of blue oceans across the semiconductor and AI industries and became one of the most valuable companies in the world.\u003c\/li\u003e\n\u003cli\u003e\"Taylor Swift's Blue Ocean Strategic Moves\" analyzes the strategies Swift used to stand out and succeed in the crowded red ocean of the music industry while also establishing herself as a major force in the broader entertainment industry.\u003c\/li\u003e\n\u003cli\u003eA curated list of over fifty blue ocean cases across industries and geographies points to more resources for creating and capturing blue oceans.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e is your indispensable guide to charting a bold new path into the future.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":58432158663030,"sku":"9798892793087","price":27.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_42447706.jpg?v=1786419054","url":"https:\/\/www.rarewaves.com\/products\/9798892793087-blue-ocean-strategy","provider":"Rarewaves.com","version":"1.0","type":"link"}