{"product_id":"9798888454688-quest-for-belonging","title":"The Quest for Belonging","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow the Most Effective Nonprofit Leaders Understand the Psychology of Giving\u003cbr\u003e\u003cb\u003eDiscover the deepest reasons people give to nonprofits—and how fundraisers can tap into donors’ most potent motivations.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDiscover the deepest reasons people give to nonprofits—and how fundraisers can tap into donors’ most potent motivations.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Quest for Belonging: How the Most Effective Nonprofit Leaders Understand the Psychology of Giving\u003c\/i\u003e, Jeremy Beer draws from the latest social science to explain the primacy of \u003ci\u003eidentity\u003c\/i\u003e—the need to know and affirm who we are—and \u003ci\u003ebelonging—\u003c\/i\u003ethe need to belong to something bigger than ourselves—as motivations for giving.\u003cbr\u003e\u003cbr\u003eBeer argues that the better a nonprofit organization can speak to donors’ needs to construct and maintain an identity and to belong to something larger than themselves, the more successful the nonprofit will be in attracting supporters to its mission. He explains how nonprofit executives and fundraisers can effectively engage a donor’s identity and provide a sense of belonging in three powerful ways: by telling\u003ci\u003e stories\u003c\/i\u003e, by building genuine \u003ci\u003erelationships\u003c\/i\u003e, and by giving donors positive \u003ci\u003eexperiences\u003c\/i\u003e with the organization and with one another.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Quest for Belonging\u003c\/i\u003e is packed with trenchant, useful, and sometimes surprising observations gleaned from Beer’s interviews with highly successful fundraisers, scholars, writers, and nonprofit leaders. This book is a trove of practical advice as well as a paradigm-shifting work on the psychology of giving and the art and craft of fundraising.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41513886548065,"sku":"9798888454688","price":18.78,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_31843158.jpg?v=1734633100","url":"https:\/\/www.rarewaves.com\/products\/9798888454688-quest-for-belonging","provider":"Rarewaves.com","version":"1.0","type":"link"}