{"product_id":"9798887505251-the-innovation-edge","title":"The Innovation Edge","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow Large Companies Lose It and How to Get It Back\u003cbr\u003e\u003cp\u003e\u003cstrong\u003e2025 Global Book Awards Silver Medalist in Strategic Business Planning\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe imperative to innovate is not just a goal but a survival strategy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Innovation Edge\u003c\/em\u003e offers a compelling response to Peter Drucker's iconic challenge, providing a fresh, authoritative perspective on fostering substantial and sustainable innovation within large, mature organizations. Drawing on a distinguished fifty-year career, Merle Symes bridges the gap between traditional corporate management and groundbreaking innovation strategies.\u003c\/p\u003e\n\u003cp\u003eThis meticulously crafted guide delivers:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e \u003cstrong\u003eA radical rethink\u003c\/strong\u003e of how innovation can be embedded in the very fabric of an organization\u003c\/li\u003e\n\u003cli\u003e \u003cstrong\u003eA manual for senior management teams\u003c\/strong\u003e, underscoring the pivotal role these leaders play in instigating and nurturing an innovative culture.\u003c\/li\u003e\n\u003cli\u003e \u003cstrong\u003ePractical steps to shifting focus\u003c\/strong\u003e from mere incremental improvements to pursuing strategic, radical innovations that have the potential to redefine industries and create new market paradigms.\u003c\/li\u003e\n\u003cli\u003eDeep dives into \u003cstrong\u003ethe foundational principles of innovation\u003c\/strong\u003e, combining historical knowledge with contemporary case studies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe book is not just about adopting new ideas but transforming the very ethos of an organization to continually breathe and live innovation. \u003cem\u003eThe Innovation Edge\u003c\/em\u003e is an essential read for those ready to forge a future where their companies don't just participate in the market but actively shape its evolution.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56590335869302,"sku":"9798887505251","price":26.66,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_34936962.jpg?v=1762234570","url":"https:\/\/www.rarewaves.com\/products\/9798887505251-the-innovation-edge","provider":"Rarewaves.com","version":"1.0","type":"link"}