{"product_id":"9798341664173-running-lean-3e-paperback-edition","title":"Running Lean","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eIterate from Plan A to a Plan That Works\u003cbr\u003e\u003cp\u003eIn this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product\/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. \u003c\/p\u003e\n\u003cbr\u003e\u003cp\u003eWe're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.\u003c\/p\u003e\n\u003cp\u003eIn this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product\/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeconstruct your idea using a one-page Lean Canvas\u003c\/li\u003e\n\u003cli\u003eStress-test your idea for desirability, viability, and feasibility\u003c\/li\u003e\n\u003cli\u003eDefine key milestones charted on a traction roadmap\u003c\/li\u003e\n\u003cli\u003eMaximize your team's efforts for speed, learning, and focus\u003c\/li\u003e\n\u003cli\u003ePrioritize the right actions at the right time\u003c\/li\u003e\n\u003cli\u003eLearn how to conduct effective customer interviews\u003c\/li\u003e\n\u003cli\u003eEngage your customers throughout the development cycle\u003c\/li\u003e\n\u003cli\u003eContinually test your product with smaller, faster iterations\u003c\/li\u003e\n\u003cli\u003eFind a repeatable and scalable business model\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56164810424694,"sku":"9798341664173","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_35888305.jpg?v=1756917455","url":"https:\/\/www.rarewaves.com\/products\/9798341664173-running-lean-3e-paperback-edition","provider":"Rarewaves.com","version":"1.0","type":"link"}