{"product_id":"9789063699703-emotions-by-design","title":"Emotions by Design","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eUsing the Science of Emotions to Create Beloved Products and Services\u003cbr\u003eDesign without emotion falls flat. This book shows how to harness emotion to create products that connect, engage, and make a lasting impact.\u003cbr\u003e\u003cp\u003eWhy do   some products become beloved while others are quickly forgotten? Design   profoundly shapes our lives, often in unnoticed but significant ways. Every   design-from simple everyday products to complex systems and services-elicits   emotions that influence our decisions, behavior, and well-being. Yet, the   emotional dimension of design remains underexplored, leaving a wealth of   opportunities untapped. This book addresses this gap, revealing how designers   can harness emotions to create products and services that users genuinely   love and can't live without.\u003cbr\u003e     Targeted at designers, marketing \u0026amp; innovation professionals, and   students, the book offers practical tools and methods to integrate emotional   insights into the design process. Readers will learn to navigate the   fundamental human needs, choose the right emotion to spark behavior, create   emotion blueprints, and resolve need clashes. Through real-world case   studies, foundational research, and hands-on exercises, it equips readers to   move beyond functionality and aesthetics, creating designs that resonate   deeply with users.\u003cbr\u003e     With over 30 years of combined expertise in design, emotion research, and   consultancy with global brands, the authors provide a comprehensive framework   grounded in scientific theories and practical applications. The book stands   out by using the science of emotion to connect practical design   considerations to humanistic principles.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56646993183094,"sku":"9789063699703","price":23.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_38146839_e4002f81-7e2a-4aff-9517-95587908981f.jpg?v=1763753215","url":"https:\/\/www.rarewaves.com\/products\/9789063699703-emotions-by-design","provider":"Rarewaves.com","version":"1.0","type":"link"}