{"product_id":"9789063699543-design-research-mastery","title":"Design Research Mastery","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eHow To Lead Research That Builds Buy-in and Great Products\u003cbr\u003eDesign Research Mastery helps you turn insights into real impact, step-by-step. Learn to plan, execute and advocate for qualitative discovery research that builds trust and transforms products and services.\u003cbr\u003e\u003cp\u003eMost   businesses don't take qualitative research seriously. They see it as soft,   vague-too uncertain to drive business strategy. That's why so many   researchers see their insights ignored and struggle to gain buy-in. \u003cbr\u003e     Design Research Mastery changes the game. Sara Fortier teaches you how to   transform research into a strategic catalyst-winning over skeptics and   inspiring innovative products and services. Through a step-by-step approach,   readers will master the planning, execution, and communication of research   inside an organization. Covering four core methods-in-depth interviews,   observations, diary studies, and workshops-Fortier provides the tools   (including templates and checklists) to navigate stakeholder dynamics, manage   logistics, and present findings with impact.\u003cbr\u003e     This book goes beyond methodology, emphasizing the importance of synthesis   and design storytelling, helping researchers craft compelling reports that   shape decision-making. Complete with real-world anecdotes, it will help practitioners   overcome organizational resistance, build trust, and turn insights into real   action, demonstrating the tangible value of design research.\u003cbr\u003e     With AI automating execution-heavy roles, the future belongs to those who   can think critically, synthesize complex ideas, and influence stakeholders.   Whether you're a UX researcher, designer, or product manager, Design Research   Mastery will help you bridge the gap between research and business-and make   your work indispensable.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56818838372726,"sku":"9789063699543","price":23.07,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_38973754.jpg?v=1765779851","url":"https:\/\/www.rarewaves.com\/products\/9789063699543-design-research-mastery","provider":"Rarewaves.com","version":"1.0","type":"link"}