{"product_id":"9788419220004-decoding-logos-from-logo-design","title":"Decoding Logos","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eFrom Logo Design to Branding\u003cbr\u003eDecoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo development\u003cbr\u003eThis compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":40639356108897,"sku":"9788419220004","price":22.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_30147450.jpg?v=1726731961","url":"https:\/\/www.rarewaves.com\/products\/9788419220004-decoding-logos-from-logo-design","provider":"Rarewaves.com","version":"1.0","type":"link"}