{"product_id":"9783836591478-midcentury-ads","title":"Mid-Century Ads","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003e40th Ed.\u003cbr\u003eSit back with this anthology of ads and zoom back in time to the height of American postwar consumerism, when real life Don Drapers labored day and night to sell everything from girdles to guns. This panorama of midcentury marketing paints a fascinating portrait of the 1950s and ’60s, high in color, crisp fonts, and sexy, carefree capitalism.\u003cbr\u003e\u003cp\u003eGleaned from thousands of images, this book offers the \u003cstrong\u003ebest of American print advertising \u003c\/strong\u003ein the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint \u003cstrong\u003ea fascinating portrait of the 1950s and ’60s\u003c\/strong\u003e, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDigitally remastered for optimum reproduction quality\u003c\/strong\u003e, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from \u003cstrong\u003eguns to girdles, cars to toothpaste, air travel to home appliances\u003c\/strong\u003e. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an \u003cstrong\u003eevocative period piece\u003c\/strong\u003e and a \u003cstrong\u003eshowcase of design innovation \u003c\/strong\u003eand advertising wit.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41070160445537,"sku":"9783836591478","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_34526697_3e3c23c5-5d90-44de-9289-5e23671f7c1d.jpg?v=1747978816","url":"https:\/\/www.rarewaves.com\/products\/9783836591478-midcentury-ads","provider":"Rarewaves.com","version":"1.0","type":"link"}