{"product_id":"9783658405502-advertising-impact-and-controlling-in-co","title":"Advertising Impact and Controlling in Content Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eRecognize Impact Mechanisms, Optimize Controlling and Adapt Strategy\u003cbr\u003e\u003cp\u003eContent marketing is now a firmly established discipline in online marketing. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":56282767884662,"sku":"9783658405502","price":61.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_36201000_6727291f-b6b3-4c89-a045-43e9c221ad0d.jpg?v=1758767940","url":"https:\/\/www.rarewaves.com\/products\/9783658405502-advertising-impact-and-controlling-in-co","provider":"Rarewaves.com","version":"1.0","type":"link"}