{"product_id":"9783631586648-metaphors-of-the-web-20","title":"Metaphors of the Web 2.0","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eWith Special Emphasis on Social Networks and Folksonomies. This study is an attempt to semantically decompose the most popular metaphorical expressions associated with two particular Web 2.0 practices: social networks and folksonomies. What is a \u003ci\u003efriend\u003c\/i\u003e on a social networking Web site like MySpace and StudiVZ? Is it polite to \u003ci\u003epoke \u003c\/i\u003estrangers on Facebook and \u003ci\u003egive \u003c\/i\u003ethem\u003ci\u003e fives\u003c\/i\u003e on hi5? How can we \u003ci\u003esubscribe\u003c\/i\u003e to RSS feeds, if we don’t pay subscription fees? Do we really \u003ci\u003ebroadcast\u003c\/i\u003e ourselves on our YouTube \u003ci\u003echannels\u003c\/i\u003e? These and other similar questions are dealt with from the perspective of the referential and the conceptual approaches to meaning, i.e., what these words stand for (referential\/extensional approach) and which concepts they signify (conceptual\/intensional approach). Thus, from the referential point of view, a \u003ci\u003efriend\u003c\/i\u003e on MySpace is only a hyperlink directing to a profile page of another MySpace user. But from the intensional point of view, a \u003ci\u003efriend\u003c\/i\u003e is a subscriber to the content generated by the profile owner.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":55206587269494,"sku":"9783631586648","price":41.63,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/orig_26066722.jpg?v=1738197728","url":"https:\/\/www.rarewaves.com\/products\/9783631586648-metaphors-of-the-web-20","provider":"Rarewaves.com","version":"1.0","type":"link"}