{"product_id":"9783110756128-small-enterprise-marketing","title":"Small Enterprise Marketing","description":"\u003cmeta content=\"text\/html; charset=utf-8\" http-equiv=\"Content-Type\"\u003e\u003cp\u003e\u003cspan\u003eEighteen Case Studies\u003cbr\u003e\u003cp\u003eThis book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by inspiring, determined, innovative individuals who have applied their passion and skills to the creation of successful small businesses. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThe case studies tell compelling stories of personal achievement and business success, and encourage the reader to find out more about the small business owners and their products. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThe stories are about small, strong brands who are socially viable, well established and contribute to society and the local community. Across all the case studies, there is a recurring theme of not just making a profit; but a passion and motivation to succeed. \u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Rarewaves","offers":[{"title":"Default Title","offer_id":41784446517345,"sku":"9783110756128","price":23.37,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/7504\/8033\/files\/stand_35888883.jpg?v=1756917330","url":"https:\/\/www.rarewaves.com\/products\/9783110756128-small-enterprise-marketing","provider":"Rarewaves.com","version":"1.0","type":"link"}